Avenue K revitalisation

Avenue K is coming back to life again.

As the renovations are finally done, the new tenants are starting to move in.

It looks that the mall management has got a clear strategy that works:

  1. Have mass market appeal retailers like H&M, Starbucks, FOS, Popular Bookshop, Cotton On, G2000 and so on.
  2. Have NON-HALAL food & beverage outlets to act as an alternative to KLCC's fully halal F&B landscape
The newly opened Food Atrium (think yesterday was the soft opening) looks like it has potential. The prices are more expensive than both the KLCC foodcourts - a quick glance at the menu boards yesterday looks like a range of at least 10 bucks a meal up to 20 bucks.

I had the Vietnamese noodles that was RM17.90 - fairly generous with portion and meat, so no argument there.

I think it will definitely be the choice to eat for Chinese shoppers at KLCC - after all, KLCC's food choices are totally halal (as if the 45% of non-Muslims in this country don't matter at all, huh?).

Avenue K has to put in the promotional effort to ensure people know that their F&B offerings are totally different. In fact, if Grappa (one of the original tenants who managed to hold on throughout the nightmarish renovation period) can change to non-halal, it may be good for them. After all, halal Italian restaurants are everywhere, why not make a change since Avenue K is catering to this market anyway? :) Just a suggestion.

Anyway, looks like the place has got a second wind. Hope it continues on because it is in a prime location and it has been very sad to watch it stay so low for so long.

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