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Showing posts from November, 2013

Expensive property, cheap marketing tactics...

This is dedicated to Mah Sing Properties and their Aspen Gardens development. Now I believe I must have given my name and phone number at one of their property launches ages ago... most likely at M-Suites. But lately, I've been bombarded with almost weekly SMS messages - and usually the same message is sent twice for their Aspen project. The first few I ignored but then it started to get quite frequent. And the promotion was not about discounts or whatever but for some rather tacky or unrelated activity - just to attract people to go there. And it has become increasingly bizarre of late:  - Today: a Cosplay party  - Last week: Zumba classes  - Earlier: Medical talk  - Months ago: Think a Feng Shui talk... I wouldn't have thought much about it if the SMS's hadn't been so frequent but they were so persistent that it was becoming very annoying. So I did a quick check on this Aspen Gardens - ehmehgerd - they are charging RM3.8million (starting price) for huge

Avenue K revitalisation

Avenue K is coming back to life again. As the renovations are finally done, the new tenants are starting to move in. It looks that the mall management has got a clear strategy that works: Have mass market appeal retailers like H&M, Starbucks, FOS, Popular Bookshop, Cotton On, G2000 and so on. Have NON-HALAL food & beverage outlets to act as an alternative to KLCC's fully halal F&B landscape The newly opened Food Atrium (think yesterday was the soft opening) looks like it has potential. The prices are more expensive than both the KLCC foodcourts - a quick glance at the menu boards yesterday looks like a range of at least 10 bucks a meal up to 20 bucks. I had the Vietnamese noodles that was RM17.90 - fairly generous with portion and meat, so no argument there. I think it will definitely be the choice to eat for Chinese shoppers at KLCC - after all, KLCC's food choices are totally halal (as if the 45% of non-Muslims in this country don't matter a